Proenza Schouler 24hr Purse Pre-Sale – The Real Deal: Is IT … a deal?
In a buzz-causing move, Proenza Schouler is feeding on that epidemic affliction still feverishly “haute” today in despite economic changes: the desire for instant gratification. Bagistas and fashionistas who crave the newest and hautest may be unable to resist the retail tactic PS implemented today—for just one day. A bag from their upcoming Fall line went on sale immediately after that fashion show closed, and will remain on sale for 24 hours.
However read the plain print on the listing pages: “Ships July 30th”. Sure it’s no secret, but is it even any real deal?
Also note this timed offer is no auction, and the purse sells at, of course, full retail for $1,850.
The style’s a bit like a classic school satchel but with modern hardware. Cute, sure – but IT-covetable? We say, not without carrying it next week!
For those who are interested regardless, customers have two seen-on-the-runway choices in the “PS11 Small”: black or “saddle” brown. Check them out at proenzaschouler.com.
What do you think: genius, evil genius, or dumb move?
Catch all the Autumn/Winter 2010 bags in the Proenza Schouler video after the jump.









Kim Kardashian, with a team of “fellow” stylists have started the company

Rebecca Minkoff 


